Terms of Service

By accessing and using the Elemra website (www.elemra.com) or engaging Elemra for consulting services, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our website or services.

These terms apply to all visitors, users, and clients of Elemra. We may update these terms from time to time, and the most current version will always be available on this page with the date of the last revision.

Elemra is an AI automation consultancy. We help organisations identify repetitive processes, replace them with automation solutions, and train teams to maintain those solutions independently. Our services may include:

• Process mapping and automation strategy consulting
• Custom AI and automation solution development
• System integration and workflow optimisation
• Staff training and knowledge transfer
• AI-powered tools available through our website, including our consultation diagram builder

The specific scope, deliverables, and terms of any consulting engagement will be defined in a separate statement of work or service agreement between Elemra and the client.

You agree to use the Elemra website only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use of the website. You must not:

• Use the website in any way that breaches any applicable local, national, or international law or regulation
• Attempt to gain unauthorised access to any part of the website, its servers, or any connected systems
• Use automated tools to scrape, mine, or extract data from the website without our prior written consent
• Introduce any malicious software, viruses, or other harmful material to the website

All content on this website — including text, graphics, logos, images, and software — is the property of Elemra or its content suppliers and is protected by applicable intellectual property laws.

You may view, download, and print pages from the website for your own personal, non-commercial use, provided you do not modify the content and retain all copyright and proprietary notices.

Client work: Unless otherwise specified in a separate agreement, automation solutions and code developed for clients during a consulting engagement are owned by the client. Elemra retains the right to reuse general methodologies, techniques, and non-client-specific knowledge gained during engagements.

Our website may include AI-powered tools and features, such as our consultation diagram builder. When using these tools, please be aware of the following:

• No guarantee of accuracy. AI-generated outputs are produced through machine learning processes and are not verified, endorsed, or guaranteed to be accurate, complete, or current. You should independently review all outputs before relying on them.
• Non-unique outputs. Outputs generated for you may be similar or identical to outputs independently generated for other users due to the nature of AI technology.
• No professional advice. AI-generated content on this website does not constitute professional, legal, financial, or technical advice. It is provided for informational and exploratory purposes only.
• Third-party AI providers. Our AI features may use third-party AI services. We do not permit these providers to use your input data to train or improve their models beyond what is necessary to provide the service.
• Prohibited uses. You must not use our AI tools for high-stakes automated decision-making that affects a person's legal rights or wellbeing, to generate content that is discriminatory, harmful, or misleading, or to develop or train competing AI models.

Any confidential information shared between Elemra and a client during a consulting engagement will be treated with appropriate care. Neither party will disclose the other's confidential information to third parties without prior written consent, except where required by law.

Confidential information does not include information that is publicly available, already known to the receiving party, or independently developed without reference to the disclosing party's confidential information.

Please note that information submitted through public-facing forms or AI tools on the website should not be considered confidential unless covered by a separate agreement.

We take your privacy seriously. When you use our website or services, we may collect and process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we may collect includes your name, email address, and any information you voluntarily provide through our contact forms, newsletter signup, or AI tools. We use this information to respond to enquiries, deliver our services, and improve the website experience.

We do not sell your personal data to third parties. We may share data with trusted service providers who assist us in operating our website and delivering our services, subject to appropriate data processing agreements.

To the fullest extent permitted by law, Elemra shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill, arising from:

• Your use of, or inability to use, the website or any AI-powered tools
• Any reliance on AI-generated outputs or content provided on the website
• Any errors, inaccuracies, or omissions in website content
• Unauthorised access to or alteration of your data

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable law.

You agree to indemnify and hold harmless Elemra, its directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including legal fees) arising from your use of the website, your breach of these terms, or your violation of any third-party rights.

Our website may contain links to third-party websites or services that are not owned or controlled by Elemra. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

We encourage you to review the terms and privacy policies of any third-party websites you visit through links on our site.

The website and its content are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Elemra does not warrant that the website will be uninterrupted, secure, or error-free, that defects will be corrected, or that the website or the servers that make it available are free of viruses or other harmful components.

We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting to this page with an updated revision date. Your continued use of the website following any changes constitutes acceptance of those changes.

For material changes that significantly affect your rights, we will make reasonable efforts to provide notice, such as a prominent announcement on the website.

These terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

Any disputes arising from these terms or your use of the website will be subject to the exclusive jurisdiction of the courts of England and Wales. We encourage parties to attempt to resolve disputes informally before pursuing formal proceedings.

If you have any questions about these Terms of Service, please contact us at:

• Email: hello@elemra.com
• Website: www.elemra.com/contact